Angry Birds beats Samsung in viral marketing as mobile interest surged in 2012






This past year has shown us how effective leading smartphone and mobile app companies have become at leveraging viral videos. In Ad Age’s top-10 viral videos list for 2012, Samsung (005930) and Rovio each hog two spots. The Angry Birds Space video racked up 109 million views and the Angry Birds Star Wars hit the 41 million view mark. Meanwhile, Samsung managed to get 79 million views for its Galaxy S III video and 42 million views for the LeBron’s Day clip. It’s notable that Rovio’s Angry Birds clips were far cheaper to produce, with no major stars or lavish video production gimmickry.


The smartphone/mobile app industry thus held four of the top-10 viral video slots in 2012 — the rest of the list is a motley crew of names ranging from Invisible Children and Red Bull to Intel and M&M. It is telling that the smartphone/mobile app cluster is the only industry or cultural phenomenon that generated more than one spot on the list. Popular interest in mobile content continues surging.






It might also be a sign of the times that Apple (AAPL) did not hit the top-10. Samsung’s ultra-aggressive promotional efforts have started bearing fruit. What was once a boring, stale copycat brand in 2008 has suddenly started gripping the imaginations of consumers in a completely new way.


But perhaps even more interesting is that a mobile app company with less than 100 million euros in sales in 2011 managed to beat the mighty Samsung marketing machine in 2012. Rovio is in the vanguard of spreading mobile gaming into demographic niches that have never been all that interested in technology or gaming.


Get more from BGR.com: Follow us on Twitter, Facebook


Gaming News Headlines – Yahoo! News


Read More..

Mental health scars common after cardiac arrest






NEW YORK (Reuters Health) – A quarter of cardiac arrest survivors suffer long-term psychological problems such as anxiety, post-traumatic stress disorder and depression, a new review of research estimates.


This additional stress on recovering patients is under-diagnosed, researchers say, and doctors have few standard methods for identifying who is at risk.






“Anxiety, depression and PTSD are major concerns after cardiac arrest,” said lead author Kathryn Wilder Schaaf, a postdoctoral fellow at Virginia Commonwealth University. “We have the tools to treat this, (so) it’s important to make sure that it’s identified,” she added.


Many long-term care issues for survivors are unknown, experts said, largely because only 10 percent of the 382,800 Americans who suffer cardiac arrest each year survive.


And that rate is higher than in the past. Cardiac arrest – when the heart stops beating suddenly and completely – is distinct from conditions often labeled as “heart attacks.” In cardiac arrest, if the heart is not re-started quickly, brain damage or death usually results.


Cold therapy, which can protect the brain for a time, and implanted defibrillator devices, which can re-start an arrested heart, have helped to lower the death toll from cardiac arrest, but little is known about what mental and emotional scars may linger among survivors.


Wilder Schaaf and colleagues reviewed 11 studies published between 1993 and 2011 that looked at mental health issues following cardiac arrests experienced outside of a hospital and found problems plaguing anywhere from 15 percent to 50 percent or more of patients.


Months to years after surviving cardiac arrest, about one-third of patients were depressed and nearly two-thirds were experiencing anxiety. Even PTSD symptoms were surprisingly common, afflicting 19 percent to 27 percent of survivors, the medical literature showed.


In reality, however, the long-term mental health state of many cardiac arrest survivors is not typically considered or assessed, the researchers write in their report, which appears in the journal Resuscitation.


But treating mental illnesses in other types of heart patients has been shown to increase long-term survival while decreasing costs, according to independent research.


In a study published in November, for example, researchers found that a depressed patient recovering from a heart attack treated with psychotherapy and antidepressants during a six-month trial incurred – on average – $ 1,857 in medical costs, whereas a depressed patient who received no psychological treatments cost an average of $ 2,797 over the same time period.


Other research suggests that mental health issues impact physical recovery, too. Over a five-year period, survivors of cardiac arrest and similar events who did not show signs of PTSD lived three and a half times longer than those with ongoing trauma, according to a 2008 study by Dr. Karl-Heinz Ladwig, an epidemiologist at the Helmholtz Zentrum München in Germany.


Stress can affect the nervous system and impact heart rates, as well as worsening chronic inflammation, which also hurts the heart Ladwig told Reuters Health.


“We have problems convincing cardiologists to understand that depression is a very relevant part of their clinical work,” Ladwig said.


Ladwig suggested that doctors can gauge trauma through screening questions that are, “easy to put in a normal discussion.”


“This is a brand new area that is going to require thoughtful scientists, vigilant family members and an awareness from patients,” said Dr. Karina Davidson, director of the Center for Behavioral Cardiovascular Health at Columbia University Medical Center in New York, who was not involved in the new study.


Nightmares plus an avoidance of doctors, medications or follow-up appointments are all signs that a recovering heart patient should seek mental health help, Davidson said.


Psychological recovery includes the patient developing feelings of safety and believing the future will be prosperous, said Samuel Sears, a professor at East Carolina University who studies the psychological effects of cardiac trauma.


A range of tools can help patients achieve that goal, including peer support groups such as the Sudden Cardiac Arrest Survivors Association and smart-phone apps such as ICD Coach (in which Sears has a financial interest), he noted.


Sears said he is optimistic that an understanding of the connection between head and heart will eventually reach the doctor’s office.


SOURCE: http://bit.ly/TUsLLI Resuscitation, online December 3, 2012.


Diseases/Conditions News Headlines – Yahoo! News


Read More..

Eurozone bank deal boosts summit







EU leaders have gone into a Brussels summit buoyed by a landmark deal on centralised supervision of eurozone banks, seen as a key integration step.






The European Commission said the leaders must “keep the same sense of urgency” despite an easing of market pressure on the eurozone recently.


The UK government says the new agreement does not threaten the City of London, the EU’s main financial centre.


The leaders will discuss a far-reaching roadmap for eurozone integration.


UK Prime Minister David Cameron said the deal reached by EU finance ministers after all-night talks “protected our interests in the single market”. He praised UK Chancellor George Osborne for “an excellent job”.


The UK, along with Denmark, has a formal opt-out from joining the euro, and will not be part of the new banking union. But the UK’s banking pre-eminence in Europe means it is taking an intense interest in the negotiations.


Mr Cameron said “this change does give us a chance to get a better deal in Europe”.


Continue reading the main story

Start Quote



This deal is a further example of how the eurozone crisis is carving out a new Europe less from choice but more by the need to survive”



End Quote



Sweden is also outside the euro, and its prime minister, Fredrik Reinfeldt, said the deal would still enable non-eurozone countries to have influence in European banking decisions.


“To start with Sweden will stay outside… Swedish taxpayers don’t want to cover losses in other countries,” he told reporters on arrival at the summit.


Around 200 of the biggest banks will come under the direct oversight of the European Central Bank, which will act as chief supervisor of eurozone banks.


New rules on prudent banking are seen as vital to bolster the euro, as bank failures triggered the financial crash.


The measures are also aimed at preventing banking failures, of the type that happened in Greece and Spain, ending up on the books of eurozone governments.


Eurozone finance ministers also agreed formally to release a long-delayed instalment of 34bn euros (£27bn; $ 44bn) to Greece over the next few days, with a further 15bn later on. Athens has been waiting for the bailout funding since June.


Heavily indebted Italy has also been a worry for investors, and political uncertainty has increased since former Prime Minister Silvio Berlusconi confirmed that he would run again in a general election expected in February.


At a pre-summit meeting in Brussels conservative leaders voiced support for Italy’s Prime Minister Mario Monti, some urging him to run for election against Mr Berlusconi, sources who were there said.


Mr Monti, an unelected technocrat, has pushed through some unpopular but long-delayed reforms, including big public service cuts, since taking over from Mr Berlusconi a year ago with the EU’s approval.


‘Core demands’


EU finance ministers finally clinched the banking deal just before dawn on Thursday after 14 hours of talks.


Continue reading the main story

Eurozone banking deal


  • ECB to act as chief supervisor of eurozone banks and lenders

  • ECB to co-operate closely with national supervisory authorities

  • Direct oversight of banks with assets greater than 30bn euros ($ 39bn; £24bn) or with 20% of national GDP

  • National supervisors to remain in charge of other tasks

  • Non-eurozone countries that wish to take part can make close co-operation arrangements


German Chancellor Angela Merkel welcomed the agreement, telling the Bundestag (lower house of parliament) that Germany’s “core demands” had been secured. “It cannot be praised too highly.”


She has previously warned against rushing into banking union out of concern that Germany would face further financial demands.


Significantly, a large number of French banks will be supervised by the ECB but rather few institutions in Germany will, because of its fragmented banking industry, says the BBC’s Business Editor, Robert Peston.


European Commission President Jose Manuel Barroso hailed the deal as “a crucial and very substantive step towards completion of the banking union”.


‘Significant transfer’


For months, the threshold at which the ECB would act as chief supervisor has been the subject of strained negotiations.


Under the deal expected to take effect in March 2014, banks with more than 30bn euros ($ 39bn; £24bn) in assets will be placed under the oversight of the European Central Bank.


The ECB would also be able to intervene with smaller lenders and borrowers at the first sign of trouble, the BBC’s Europe Editor Gavin Hewitt says.


Europe’s finance ministers have taken another major step towards closer integration, with a significant transfer of authority from national governments to the ECB, he says.


The deal gives the ECB powers to close down eurozone banks that do not follow the rules. It also paves the way for the EU’s main rescue fund to come to the direct aid of struggling banks.


It represents the first stage of a banking union – known as a Single Supervisory Mechanism (SSM) – which EU leaders believe can be put in place without having to change EU treaties.


BBC News – Business


Read More..

Cuban lawmakers meet to consider economy, budget






HAVANA (AP) — Cuban lawmakers are holding the second of their twice-annual sessions with a year-end report expected on the state of the country’s economy.


Legislators are also to approve next year’s budget.






Cuban leaders have sometimes used the parliamentary gatherings to make important announcements or policy statements.


Observers will be watching for word on the progress of President Raul Castro‘s economic reform plan and efforts to promote younger leaders.


The unicameral parliament will reconvene in February with a new membership following elections. It is then expected to name Castro to another five-year term.


State-run media said Castro presided over Thursday’s session.


It was not open to international journalists.


Latin America News Headlines – Yahoo! News


Read More..

‘Dishonored’ tops a diverse year in video games






The video game universe in 2012 is a study in extremes.


At one end, you have the old guard striving to produce mass-appeal blockbusters. At the other end, you have a thriving community of independent game developers scrambling to find an audience for their idiosyncratic visions. Can’t we all just get along?






Turns out, we can. For while some industry leaders are worried (and not without cause) about “disruptive” trends — social-media games, free-to-play models, the switch from disc-based media to digital delivery — video games are blossoming creatively. This fall, during the height of the pre-holiday game release calendar, I found myself bouncing among games as diverse as the bombastic “Halo 4,” the artsy “The Unfinished Swan” and the quick-hit trivia game “SongPop.”


Some of my favorite games this year have benefited from both sides working together. The smaller studios get exposure on huge platforms like Xbox Live or the PlayStation Network. The big publishers seem more willing to invite a little quirkiness into their big-budget behemoths. Gamers win.


1. “Dishonored” (Bethesda Softworks, for the Xbox 360, PlayStation 3, PC): Arkane Studios’ revenge drama combined a witty plot, crisp gameplay and an uncommonly distinctive milieu, setting a supernaturally gifted assassin loose in a gloriously decadent, steampunk-influenced city.


2. “Mass Effect 3″ (Electronic Arts, for the Xbox 360, PlayStation 3, Wii U, PC): No 2012 game was more ambitious than BioWare’s sweeping space opera. Yes, the ending was a little bumpy, but the fearless Commander Shepard’s last journey across the cosmos provided dozens of thrilling moments.


3. “The Walking Dead” (Telltale Games, for the Xbox 360, PlayStation 3, PC, iOS): This moving adaptation of Robert Kirkman’s comics dodged the predictable zombie bloodbath in favor of a finely tuned character study of two survivors: Lee, an escaped convict, and Clementine, the 8-year-old girl he’s committed to protect.


4. “Journey” (Thatgamecompany, for the PlayStation 3): A nameless figure trudges across a desert toward a glowing light. Simple enough, but gorgeous visuals, haunting music and the need to communicate, wordlessly, with companions you meet along the way translate into something that’s almost profound.


5. “Borderlands 2″ (2K Games, for the Xbox 360, PlayStation 3, PC): Gearbox Software’s gleeful mash-up of first-person shooting, role-playing and loot-collecting conventions gets bigger and badder, but what stuck with me most were the often hilarious encounters with the damaged citizens of the godforsaken planet Pandora.


6. “XCOM: Enemy Unknown” (2K Games, for the Xbox 360, PlayStation 3, PC): A strategy classic returns, as the forces of Earth fight back against an extraterrestrial invasion. It’s a battle of wits rather than reflexes, a stimulating change of pace from the typical alien gorefest.


7. “Fez” (Polytron, for the Xbox 360): A two-dimensional dude named Gomez finds his world has suddenly burst into a third dimension in this gem from indie developer Phil Fish. As Gomez explores, the world of “Fez” continually deepens, opening up mysteries that only the most dedicated players will be able to solve.


8. “Spec Ops: The Line” (2K Games, for the Xbox 360, PlayStation 3, PC): This harrowing tale from German studio Yager Development transplants “Apocalypse Now” to a war-torn Dubai. It’s a bracing critique, not just of war but of the rah-rah jingoism of contemporary military shooters.


9. “Assassin’s Creed III” (Ubisoft, for the Xbox 360, PlayStation 3, Wii U, PC): A centuries-old conspiracy takes root in Colonial America in this beautifully realized, refreshingly irreverent installment of Ubisoft’s alternate history franchise.


10. “ZombiU” (Ubisoft, for the Wii U): The best launch game for Nintendo’s new console turns the Wii U’s GamePad into an effective tool for finding and hunting down the undead.


Runners-up: “Call of Duty: Black Ops II,” ”Darksiders II,” ”Dust: An Elysian Tail,” ”Far Cry 3,” ”Halo 4,” ”Mark of the Ninja,” ”Need for Speed: Most Wanted,” ”Paper Mario: Sticker Star,” ”Papo & Yo,” ”The Unfinished Swan.”


Gaming News Headlines – Yahoo! News


Read More..

Taylor Swift reclaims top spot on Billboard 200






LOS ANGELES (Reuters) – Country-pop star Taylor Swift reclaimed the top spot on the Billboard 200 album chart on Wednesday with her hit album “Red,” keeping three new entries from the No.1 position.


“Red” landed back at No. 1 for the fourth time after selling 167,000 copies last week according to Nielsen SoundScan, ousting Alicia Keys‘ “Girl on Fire,” which fell to No. 7 this week.






New entries this week include rapper Wiz Khalifa‘s sophomore record “O.N.I.F.C.,” which debuted at No. 2 after selling 141,00 copies. Pop star Ke$ ha’s new album “Warrior” landed at No. 6 with sales of 85,000 while country band Florida Georgia Line‘s debut album “Here’s To the Good Times” came in at No. 10.


Ahead of the holidays, festive albums featured heavily in the top 10, with Rod Stewart‘s “Merry Christmas, Baby” at No. 3, Michael Buble‘s “Christmas” at No. 5 and Blake Shelton‘s “Cheers, It’s Christmas” at No. 8.


Bruno Mars’ latest single “Locked Out of Heaven” topped the Billboard Digital Songs chart for the first time with 197,000 copies sold, coming in ahead of Rihanna’s “Diamonds” at No. 2 and will.i.am and Britney Spears‘ “Scream & Shout” at No. 3.


(Reporting By Piya Sinha-Roy, editing by Jill Serjeant)


Music News Headlines – Yahoo! News


Read More..

Thousands trapped, wounded, in Syria’s Deir al-Zor region: MSF






BEIRUT (Reuters) – Fighting has trapped tens of thousands of Syrians in the city of Deir al-Zor and there is urgent need for medical teams to be authorized to evacuate wounded people, Medecins Sans Frontieres (MSF) said on Wednesday.


The group, also known as Doctors Without Borders, said the Syrian government had yet to authorize the deployment of international aid agencies despite the growing humanitarian crisis in the major Arab country, but it would continue to try to raise its presence in Syria to help the wounded.






Deir al-Zor has become one of many urban battlegrounds in the 20-month-old revolt against President Bashar al-Assad in which more than 40,000 have died. With daily army shelling and routes cut off by fighting, many residents are trapped.


“MSF appeals for international and impartial medical assistance to be officially authorized by the government and for such assistance to be respected by all parties of the conflict,” the group said in a statement.


Medical supplies are running short and only a small team of Syrian medics are left inside the embattled eastern city, MSF coordinator Patrick Wieland said, and six months of conflict in Deir al-Zor has left doctors exhausted.


Wieland, who visited the area, said there was now only one makeshift hospital with four doctors in city, which sits near the Iraqi border and was once home to around 600,000 people.


An MSF team unofficially visited Deir al-Zor province but said conditions were too dangerous for them to enter the main city with the same name. The team visited public and private hospitals around the city and said the premises were inundated with wounded, some of them with hundreds of patients.


“Despite support from a Syrian doctors’ organization, medical supplies are almost impossible to get hold of, and aerial bombardments and sniper fire make evacuating patients by stretcher extremely difficult,” the MSF report said.


“The health system is being targeted, and medical supplies, including drugs and blood products, are running out, while the number of wounded continues to increase.”


Other wounded patients, it said, were sent on a 400 km (250 mile) journey to Turkey, even though Deir al-Zor is very close to the Iraqi border, because Turkey has opened up its health care system to wounded Syrians.


“MSF calls for the evacuation of the wounded and sick from the city of Deir al-Zor to safer locations in respect of humanitarian law,” the group said.


(Reporting by Erika Solomon; Editing by Mark Heinrich)


Medications/Drugs News Headlines – Yahoo! News


Read More..

Rebekah Brooks gets £10.8m payoff







Rebekah Brooks, the former head of News International, was paid £10.8m after she resigned, it has emerged.






The figure, compensation for loss of office, appeared in the company’s accounts, released on Wednesday.


Mrs Brooks resigned in July 2011 shortly after the News of the World closed because of phone hacking allegations.


The accounts for the year to July 2012 also show the group set aside £17.5m to cover legal fees and damages.


That figure relates to existing claims only, and could rise in the future if it receives more, News International said.


Individuals who have received payments from the company include the parents of the murdered schoolgirl Millie Dowler and the singer Charlotte Church.


Mrs Brooks, who has been charged over alleged payments to police and public officials, was a former editor of the News of the World and the Sun newspaper, and later rose to chief executive of News International.


She appeared at the Old Bailey last week and is due to face trial in September next year over alleged illegal payments to public officials.


Losses


The company said this financial year contained a “high level of uncertainty” due to potential damages and legal costs which may be payable as result of the legal action by those alleging their private messages were intercepted by the News of the World in search of stories.


News International Group is a subsidiary of Rupert Murdoch’s News Corporation and owns both the Times titles as well as the Sun newspaper.


Its accounts show it lost £153m in the year to July 2012 compared with a profit of £113m a year earlier.


The group said one of the main causes of the loss, £46.6m, was the closure of the News of the World, which published its last edition in July last year.


More than half of this is legal fees, it said. In addition to that there is the £10.8m loss of office payment and £2.9m in charitable donations from the sale of the last News of the World.


The Times


Separately, the editor of the Times, James Harding, has announced his resignation.


He will leave within a month and is expected to be replaced by Sunday Times editor John Witherow. .


In an address to staff, Mr Harding implied that the decision was not entirely his: “It has been made clear to me that News Corporation would like to appoint a new editor of the Times.


“I have, therefore, agreed to stand down. I called Rupert this morning to offer my resignation and he accepted it,” he said.


Mr Harding could move to Mr Murdoch’s publishing firm, Harper Collins, BBC business editor Robert Peston says.


Rupert Murdoch said: “James has been a distinguished editor for the Times, attracting talented staff to the paper and leading it through difficult times.


“I have great respect for him as a colleague and friend, and truly hope we can work together again.”


Mr Harding, who is 43, was one of the youngest journalists to take charge of the paper.


Split


The change at the Times newspaper comes hard on the heels of another move at the top of Mr Murdoch’s company.


Last week, the chief executive of News International, Tom Mockridge, who had taken over from Mrs Brooks in July 2011, said he would leave his role before the end of the month.


Rupert Murdoch, chairman and chief executive of News Corp, said that Mr Mockridge’s decision was “absolutely and entirely his own”.


News Corp plans to split into two businesses, separating its newspaper and book publishing interests from its now dominant and much more profitable TV and film enterprises.


BBC News – Business


Read More..

The Hobbit: Richard Armitage Talks Preparations For Playing Thorin Oakenshield






British actor Richard Armitage admitted it wasn’t a walk in the park to play a J.R.R. Tolkien character in Peter Jackson’s reimagining of “The Hobbit,” the first installment of which is on its way into theaters.


Upon touching down in New Zealand, where the trilogy was shot, the cast had a lot of character preparation to do.






PLAY IT NOW: Martin Freeman Discusses The Hobbit’s ‘Good Chemistry’ & Playing Bilbo Baggins


“We arrived in February 2011 and we went straight into a training program, which was called ‘Dwarf Bootcamp,’ which was literally boots — these huge boots. We learned how to walk, we wrestled with each other, we did archery together, we did sword fighting, hammer fighting, horse riding — everything you could possibly think of,” Richard, who plays Thorin Oakenshield in the film told Access Hollywood at the film’s junket.


In addition, the cast, which includes his former “Cold Feet” co-star James Nesbitt as Bofur, found ways to get to know each other better off set.


VIEW THE PHOTOS: The Hobbit: An Unexpected Journey — New York City Premiere


“We went round to each other’s houses and we cooked food together, we went to the pub and got drunk together, so there was an incredibly great bonding time between the dwarves,” he said.


Richard had plenty of experience sword fighting and horse riding in the BBC America series “Robin Hood,” but it was something else that came in handy during the long days on set.


“I’d done a number of shows where I’d had to use sword fighting and I’d also done horse riding. I’d also pulled guns out of my pocket. That was less useful,” he laughed, likely referring to his recent role in the PBS-import series “MI-5,” where he played a British spy. “But, yeah, you draw on everything. I’d worked at the Royal Shakespeare Company, so the vocal work was really useful to kind of pull that from there. I’d worked in a circus, there were… all sorts of things that were really useful, but the one thing that I do have — for lack of talent — is stamina and that’s the one thing I think everybody needed on this job.”


VIEW THE PHOTOS: Meet ‘The Hobbit’ Cast!


An imagination was useful also, but Richard said what turned out on the big screen was still wilder – and more beautiful – than he dreamed of.


“So many moments… Actually, apart from the eagles — which every single time I’ve seen this film absolutely blows my mind and I can barely keep the tears back and [it has] nothing to do with the pathos of the scene, just that feeling of flight moves me — is the throne of Aragorn, in the beginning of the prologue,” he told Access of the moment that moved him most. “When it got to [filming] that scene, I walked on and… it was just a green cross on the floor with a tiny green chair… [But in the film], they just made this incredible, almost space aged, sort of suspended seat in the middle of this stalagmite. It just blows my mind when I see that.”


VIEW THE PHOTOS: The Brit Pack: Hot Shots Of Stars From The UK!


“The Hobbit: An Unexpected Journey” hits theaters on December 14, 2012, followed by “The Hobbit: The Desolation of Smaug,” on December 13, 2013 and “The Hobbit: There and Back Again,” on July 18, 2014.


– Jolie Lash


Copyright 2012 by NBC Universal, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


Australia / Antarctica News Headlines – Yahoo! News


Read More..

California PUC Finalizing Free Cell Phone Service for the Poor






As noted by KGO, the California Public Utilities Commission (CPUC) intends to approve a free lifeline cell phone plan that benefits California‘s poor and homeless residents. Funding for initial setup will come from the federal government.


What are the initial details of the plan?






Qualifying Californians pay an initial $ 20 fee to sign up for a monthly cell coverage plan. It offers 250 free minutes as well as 250 free text messages. From then on, the minutes and message count refill every month as long as the participant qualifies for the program. Assured Wireless — the name of the plan devised by Virgin Mobile, KERN Radio notes — has proposed this coverage to the CPUC.


Unlike the landline lifeline service, which only reduces a phone bill, this cell phone service is actually free of charge for participants. The company notes that plan participants can pay extra for international calling and for the purchase of additional minutes. The phone is free and network service is provided by Sprint. It is not known at this time if paying cell phone service customers will be charged a surcharge or fee to fund the program.


Who benefits from the free cell phone service?


The Coalition on Homelessness notes that those living on the streets will see an immediate benefit. “It’s so huge if you’re living outside you can dial 9-1-1 in the middle of the night; if you need to get in touch with your loved ones, you have a phone, if you’re trying to get in touch with a potential employer,” the Coalition on Homelessness’ Jennifer Friedenbach explained. Low-income wage earners, too, benefit since they no longer have to take money from other budget line items to afford a cell phone.


What is the wage income maximum for a qualifying program participant?


Participants cannot earn more than about $ 15,000 per year to qualify for the free cell phone program.


Is this type of program new?


This is not a new program. There are already 36 states that offer cell phone lifeline programs. The California PUC has thus far been unwilling to approve the program for the State of California.


Why does California need free cell phone service in the first place?


Although the State of California does participate in the federal lifeline landline service via local phone service providers, the number of landlines in service has decreased by 43 percent since 2000. On the flipside, the number of cell phones in use has increased by 123 percent.


What do critics say?


As noted by KERN, there is a question of taxpayer and cell phone customer cost. In other states, Sprint contributes to the program. It then has the option of charging its paying customers a fee that funds the program.


What do proponents say?


As noted by 4-Traders, Assurance Wireless has crunched the numbers for the entire nation and purports, “If all 28.5 million adults eligible for Lifeline Assistance were to take advantage of the program and earn at the same rate and level as [the study] sample, it would result in $ 3.7 billion in fresh income for the poor and near poor.”


What happens next?


As noted by the San Francisco Chronicle, the CPUC has already approved the Golden State’s participation in the program. It now needs to work out the details of Assurance Wireless’ promotional programs to advertise the free cell phone service. Program finalization is tentatively set for two weeks from now.


Sylvia Cochran is a Los Angeles area resident with a firm finger on the pulse of California politics. Talk radio junkie, community volunteer and politically independent, she scrutinizes the good and the bad from both sides of the political aisle.


Wireless News Headlines – Yahoo! News


Read More..